VITREOUS, a reputable investment and advisory firm in the MENA region, and Intravision Group, a leading provider of advanced space-agriculture technology, announced a strategic partnership to promote and implement advanced verticle hydroponic systems in the Middle East and North Africa (MENA) region. The partnership aims to leverage Intravision’s proprietary technology based on over 25 years of space research and AI to optimize plant growth and VITREOUS’s extensive network and resources to deploy innovative solutions that address the region’s growing food security challenges. The MENA region has a significant agricultural sector with diverse crops and livestock. However, the industry faces several challenges, including water scarcity, climate change, and limited access to advanced technology. This partnership aims to drive innovation and growth in the region’s agriculture sector.
Intravision Group’s CEO, Per Aage Lysaa, expressed excitement about partnering with VITREOUS to bring their advanced space-agrotech technology to the MENA region. Their proprietary technology will help address the growing food security challenges for humans and livestock in the area. In addition, the partnership will promote collaborative research with local universities. Kamel Mardini, CEO of Vitreous Marketing Management, stated their commitment to supporting the development of innovative solutions that address the region’s most pressing challenges. This partnership is a significant step toward building a more sustainable food system in the MENA. The partnership is expected to create new jobs and opportunities, contribute to food security for millions of people and livestock, and increase investment in the MENA agriculture sector.
The region is home to a large and growing population, and the demand for food is expected to increase in the coming years. The partnership between VITREOUS and Intravision Group is expected to help to accelerate the development and adoption of space-agrotech in the MENA region; this will positively impact food security, sustainability, and economic growth in the region.